Publicity would perhaps be a good catalyst in the visibility, credibility, and growth of the startups. But there are a few founders who are aware of what journalists really want, especially in the first quarter of the year when editorial diaries are re-setting, and the new stories have received the first preference. The Q1 gives the journalists a special window where they scroll to get trends forecasts, funds flow views, innovation news and future perspectives of market opportunities. The startups that will be mindful of such needs will be capable of passing off as something worthwhile as compared to a company that intends to pique your interest.
Follow Q1 Editorial Themes
At the beginning of the year, the journalists tend to think about predicting, future of the industry and trends. But when startups make an attachment to these themes one is bound to think that they can fit into the ongoing media narrative and not appear out of the blue.
Emphasize Future Data
Q1 coverage tends to be usually on the potential of the future. Through publishing forecasts, the results of investigations or preliminary results, reporters present information that supports progressive reports which the readers were eager to read at the start of the year.
Connect to Market Shifts
Reporters wish companies with more broad change. It is also preferable to situate your startup to the industry revolution e.g. adoption of technology or renovation of consumer behavior whereby to create your pitch more relevant and news worthy.
Offer Expert Commentary
Founders do not necessarily need to be business leaders but possibly be a leader in the industry. Critical analysis of trends or problems in the sector can also help the journalist.
Innovation of Demonstration Products
New features, technology upgrades or unique solutions can be emphasized when put in terms of user benefits or contribution to problems. The innovation stories also remain on the track of capturing the audience as they pursue new innovations at the start of the year.
Create Media Relationships in advance
When one needs coverage, it may be too late. The journalists are early engaged on the first days of the year either through their insights, introduction or simple talk which help in designing familiarity in the rise of big announcements.
