The current business environment operates with a more effective method which achieves better long-term results than the earlier practice of pursuing complete business expansion. Smart founders have stopped their previous approach of spending unlimited money on social media advertisements to obtain customers. Now they practice Programmatic SEO (pSEO) together with Community-Led Growth. The company uses this approach to produce extensive quantities of top-quality automated content which builds a loyal customer network that performs marketing activities on its behalf.
Moving Away from “Expensive” Ads
Founders used Facebook and Google ads as their primary advertising method in the past. Today, those ads are too expensive for many startups. Smart founders now pursue organic growth by discovering methods to obtain customers through search engines and word-of-mouth instead of paying for every single click.
What is Programmatic SEO?
The main tactic currently used by organizations is Programmatic SEO. Founders create a system which enables them to produce thousands of useful web pages automatically instead of writing one blog post at a time. A travel application generates distinct web pages for each global city which show the “Best coffee shops in [City Name]” content. It provides instant value to users searching for specific things.
Solving “Niche” Problems
Founders choose to target “long-tail” keywords instead of broad terms such as “Marketing.” These specific phrases include “Marketing tools for small vegan bakeries.” The specific questions they answer enable them to attract customers who have strong interest in their products while reducing their competition.
Community as a Moat
A “moat” exists to defend your business against market threats from rivals. Founders are now building private communities (on platforms like Slack or Discord) where their users can talk to each other. Users who perceive themselves as club members tend to remain loyal to the business instead of choosing rival companies.
Building in Public
Wise founders reveal their business path by sharing their entire experience on social media platforms which includes their success and financial performance. The “Building in Public” approach establishes trust through multiple deep connections. People want to support a person when they believe they have established a connection with that person.
The “Product-Led” Flywheel
The product needs to reach a level where its quality becomes sufficient for customers to promote it automatically. A product becomes a “flywheel” when it generates continuous marketing activities through its quality. The product (which includes collaborative docs and payment links) enables users to invite others to join through its natural sharing mechanism. The process of growth progresses into an automatic state which produces growth at an accelerating pace.
Leveraging AI for Content
Founders use AI to expand their business operations while maintaining their current workforce. They use AI to convert one video or podcast into ten blog posts and fifty tweets and five newsletters. The system enables them to achieve maximum visibility without needing to employ an extensive marketing workforce.
Data-Driven Experiments
Organizations treat growth as a scientific research process which involves experimental testing. Founders conduct “A/B tests” to examine every aspect of their products which includes button color and email content. The team implements minor adjustments to their system and monitors operational results while they take decisive steps to support successful elements and rapidly eliminate all other options.
Vertical Integration
Founders are going “vertical” by creating specialized tools for particular business domains. They create comprehensive solutions which serve specific sectors such as gym owners who need software for handling operations and payments and marketing activities. Being the “big fish in a small pond” allows for much faster growth.
Engineering as Marketing
Founders create complimentary “mini-tools” which serve as lead generation tools for their business. A mortgage company develops a free “Home Loan Calculator” tool which delivers high-quality service to users. People access the free tool so they can acquire value which leads them to choose that company when they decide to purchase a house.
